ANTHONY GERARD FOTI

Facilitating and managing incoming requests from internal departments

Orchestrating the execution of high-priority email marketing campaigns

Ensuring accuracy and integrity of public-facing and internal data and reporting

Serving as the primary resource for assistance with email marketing software andproviding recommendations on industry best practices

Driving continuous improvement by identifying and implementing processenhancements and discovering innovative software solutions

Work with clients on all aspects of branding (website design, social media management, e- commerce management, digital advertising, promotional products, content creation, etc.)

Strategize plans to increase client base and better automate the business model.

Network with outside agencies and strategized internal plans to increase client base.

Learned JavaScript to create custom business solutions for clients.

Clients include a variety of industries including small businesses, restaurants, politicalcandidates, law groups, and large corporations.

Covered production demands with well-coordinated schedules and production-work assignments

Addressed equipment utilization and maintenance needs in collaboration with equipment vendors and technical directors.

Assisted in producing and marketing over 15 Off-Broadway productions at well-known venues including 54 Below/Triad Theatre in New York City.

Strategized plans to increase ticket/advertising revenue and build community engagement with new artist residency in Madison, NJ.

Built and managed company website: www.workofheartproductions.com

Developed industry and customer specific solutions for Fortune 500 clients based on technical expertise and product knowledge.

Increased revenue substantially during global pandemic through adapting to new industry changes.

Created a new custom website, using self-taught coding experience, complete with front-end order-tracking functionalities for consumers and order-management portal for business administration.

Improved advertising and promotional plans with clearly organized and executed marketing strategies, such as detailed market research reports and engaging email marketing campaigns.

Captured new customers using creative and fresh approaches to new product ideas and creation of different products catering towards different markets and their needs.

Helped team handle high-volume work by prioritizing tasks and designating work loads

Collaborated with distributors to meet demands and handle challenging projects

Cold-called with members of the Rutgers University community with the goal of increasing donations for various funds on campus.

Averaged a monthly donation rate of $10,000, becoming a top-producing caller for the tele-fund.

Mentored other callers in calling techniques and strategies to help increase donations across all team members.